Tom Brady has given Sotheby’s a lot of points.
The 41 objects up for auction sold for a total of $9 million during the auction house’s Tuesday night GOAT Collections sale. There were watches, jerseys, and other sports memorabilia in the lots. Just the watches generated $4.6 million.
Brady’s 1969 rare yellow gold Rolex Daytona Paul Newman “John Player Special” was the auction’s top-selling piece, fetching $1.1 million.
During a ceremony at Gillette Stadium in 2023, when owner Robert Kraft announced the seven-time Super Bowl winning quarterback would be inducted into the Patriots Hall of Fame, Brady wore the watch for the first time.
Four collectors fought for the opportunity to acquire a piece of Brady’s University of Michigan past. The day-worn jersey he wore to his final college game brought $792,000. Brady had 369 passing yards and four touchdowns.
More from CNBC
-
JetBlue to bring junior Mint first class to domestic flights in 2026
-
Ro to offer lower-price vials of weight loss drug Zepbound by teaming up with Eli Lilly
-
Macy s employee who hid $151 million in expenses was trying to mask initial mistake, sources say
-
Mortgage refinance demand surges 27%, as interest rates drop for the third straight week
The sale demonstrates how successful Sotheby’s has been in its foray into the sports collectibles market.
Collectors enthusiastically flocked to view these treasured relics from Tom’s legendary career, regardless of their team loyalty, commemorating and respecting the extraordinary achievements of The GOAT, according to Brahm Wachter, head of modern collectibles at Sotheby’s.
For Sotheby’s, sports has been a bright area, drawing in younger and new customers.
Of the 800 persons who signed up to bid on Tuesday’s auction, 34% were new buyers, and 40% were under 40, according to the auction house.
Prior to the sale, Brady stated, “I’ve been extremely fortunate to have such a wonderful career journey, and these watches and collectibles really capture those unforgettable moments and all the hard work behind them.”
Note: Every piece of content is rigorously reviewed by our team of experienced writers and editors to ensure its accuracy. Our writers use credible sources and adhere to strict fact-checking protocols to verify all claims and data before publication. If an error is identified, we promptly correct it and strive for transparency in all updates, feel free to reach out to us via email. We appreciate your trust and support!