Devin Silva initially thought the brown plush toy they saw at CVS was unattractive. Silva claimed that it had an odd shape and resembled a dog with its large blue eyes and embroidered icing decorations.
Nevertheless, 18-year-old Silva chose to buy the Ty toy anyhow, and he shared a photo of the transaction with X.
When I saw this guy, I thought, “Ew ew ew ew ew ugly,” and I felt so horrible that I sobbed and bought him. Silvawrote on X on December 13.
After that, the comments started pouring in, and by Wednesday, the original X post had received over 27 million views. Like its predecessor, the iconic Beanie Baby, the Ty toy has developed a cult following in a matter of days. Since they bought it, more people have joined Silva in sharing photos of it online, and it has been flying off the shelves.
One X user said, “Just so you know, I woke up from a bad dream and immediately looked up this post to cheer me up, and it’s working.”
Even in the face of hardship, he maintains a sincere smile, and his strength of character makes me cry. penned another.
According to posts on Ty’s X account, Cookie has sold out online and been restocked twice since Silva made the post. Ty even offered Silva a shout-out in appreciation for showcasing Cookie’s adorableness to the world.
Numerous individuals have shared creative versions of the plush toy online, such as an acrochet version of him. Fan changes have been done by some. One user asked where they could find Cookie in stores in a post on Reddit. Some followers have even gone so far as to call Cookie “elebrity” online.
Silva has continued to share pictures of Cookie joining them on other meals, not anticipating such a large response. The teenager said they think people online gravitated toward Cookie s redemption arc, from being called ugly to becoming so beloved.
“We really needed something just to laugh about, especially these days,” Silva remarked.
In actuality, Cookie is a Beanie Belly rather than a Beanie Baby. The latest version of Beanies, which were unveiled in 2021, are made from the softest material ever used in Ty s company history, the company said ina news release at the time.
Ty’s website markets Cookie as “sweet as can be, with frosting details and a warm, gingerbread smile.” He “loves holiday carols and cozy evenings by the fire,” the description states.
Inside Cookie’s tag, a poem reads: “Put milk out for Santa
Additionally, some sweets
Let s wait for the presents
That he ll bring for you”
Some X usersnotedunder Silva s post that the plush appeared misshapen and disproportionate which is precisely why others havesaidthey like it.
People like me who are neurodivergent or have ADHD or anything like that, we feel such strong emotions, Silva added. And sometimes we feel things like that towards inanimate objects, which is why a lot of us collect trinkets and stuff. I think a lot of people just really resonated with that.
Silva said they ve gotten in contact with Ty about potentially getting swag from the company, although they have not received anything yet. Representatives for Ty did not immediately respond to a request for comment.
Next on Silva s list of holiday purchases: Cookie s big brother, Nutmeg, who is a slightly bigger gingerbread from Ty s Beanie Boo collection. They plan on making a visit to their local CVS stores and other Beanie Bellies retailers to see if Cookie is sold out.
That d be really cool to see how far it reached, Silva said.
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