Jensen Huang, the founder of Nvidia, stood on stage in a crowded Las Vegas arena, amazed by the clear real-time computer visuals on the screen behind him. A dark-haired woman took in the rays of sunshine streaming in through stained glass windows as he watched her pass through elaborate gilded double doors.
At CES 2025 Monday night, Huang addressed a crowd of thousands of people, “The amount of geometry that you saw was absolutely insane.” Without artificial intelligence, it would not have been feasible.
The most cutting-edge consumer graphics processing units for gamers, producers, and developers, the GeForce RTX 50 Series desktop and laptop GPUs, were presented by the chipmaker and AI darling. Both desktop and laptop computers can use the technology.
Prior to Huang’s speech, Nvidia’s stock increased 3.4% to surpass its November record. Despite growing criticism that their stock prices have already risen too quickly and too high, Nvidia and other AI stocks continue to soar. The industry keeps praising its potential in spite of concerns about a possible bubble.
Huang claimed that the GPUs, which make use of Blackwell, the company’s next-generation AI processor, might lead to advances in AI-driven rendering.
According to Huang, the AI engine Blackwell is now available to PC developers, gamers, and artists. It is the biggest advancement in computer graphics since the introduction of programmable shading 25 years ago. He stated that Blackwell technology is currently in full production.
Building on its technology from 25 years ago, Nvidia said it would also launch RTX Neural Shaders, which use artificial intelligence (AI) to assist depict game characters in great detail. This is a notoriously difficult operation because people can immediately identify a minor error on digital humans.
Nvidia is also launching a new set of technologies that allow autonomous characters to see, plan, and behave like human players, according to Huang. In order to push other players and produce more engaging combat, those characters can assist players in formulating plans or modifying tactics.
Along with Nvidia, tech behemoths AMD, Google, and Samsung are also showcasing artificial intelligence solutions at CES 2025 to assist consumers and content creators in their pursuit of entertainment.
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