Starbucks declared a number of adjustments, one of which was the removal of some items from its menu of food and beverages.
“We’ve taken steps to refocus the business, our mission, and our marketing to better align with our identity as a coffee company,” said Brian Niccols, chairman and CEO of Starbucks, on Tuesday. “We re relying less on discounts to drive customer traffic and doing more to demonstrate our value.”
Niccol didn’t specify what food and beverages would be departing.
The coffee shop business will restore the coffee condiment bar, stop charging extra for nondairy milk, and give ceramic mugs to patrons who eat in-store, among other improvements.
“To re-establish Starbucks as the community coffeehouse and improve the caf experience,” he stated, these modifications are being made.
According to a Starbucks representative, patrons who choose to consume their beverage there will do so in a glass, ceramic mug, or their own sanitized cup. During their visit, they can also get complimentary refills of hot or iced tea or coffee.