Democrats won 4 big Senate races in states Harris lost. Their ads looked very different.
Vice President Kamala Harris couldn’t win Wisconsin, Michigan, Nevada or Arizona. But her party still did: Democratic Senate candidates in each of those battlegrounds emerged victorious, even as voters rejected Harris.
Long before Election Day, the winning candidates’ messages diverged from that of the top of the ticket.
In more than a half-billion dollars in ad spending over just three months, Harris painted a picture of what she would do as president, but she spent little airtime selling what she and the Biden administration achieved. That dynamic was core to the paid media strategy of both the official Harris campaign and the main super PAC supporting her, which sought to make a subtle break with President Joe Biden and offer voters two competing economic visions for the future, b...