The personal finance website WalletHub today issued its study on the Best Places to Shop on Black Friday in 2024 to assist shoppers optimize their discounts, since last year’s Black Friday sales attracted 76.2 million Americans to shop in-person and 90.6 million to shop online.
| Best Black Friday Retailers (Avg. Discount) | |
| 1. JCPenney (76.20%) | 6. The Home Depot (32.43%) |
| 2. Belk (72.68%) | 7. Amazon (32.05%) |
| 3. Macy s (57.13%) | 8. BJ s (28.86%) |
| 4. Kohl s (43.55%) | 9. Target (28.65%) |
| 5. Walmart (37.75%) | 10. Best Buy (28.43%) |
Important Statistics
- JCPenney has the highest overall discount rate, at 76.20%, whereas Costco has the lowest at 18.27%.
- The overall average discount for Black Friday is 38%. Consumers should aim for this discount amount or higher to avoid Black Friday traps.
- The Computers & Phones category has one of the biggest shares of discounted items, 29.32% of all offers, whereas the Consumer Packaged Goods category has the smallest at 2.43%.
In-Depth Look at the Best Black Friday Retailers in 2024
JCPenney
Due to its average 76.2% discount, JCPenney is the greatest spot to shop on Black Friday. Since 2014, JCPenney has taken the top rank in this study six times.
This year, JCPenney is also offering some substantial discounts on very pricey things. You can purchase a diamond engagement ring worth $18,749.98 for just $3,799.99 if you’re prepared to pop the question to that particular someone. JCPenney offers fantastic bargains on appliances, with average savings of 58.5%, in addition to huge markdowns on clothing and jewelry.
Belk
Despite having fewer physical locations than the other two top retailers—just 16 states—Belk is the second-best Black Friday retailer. You can save an average of 72.7% on your purchases at Belk, and if you don’t have a location nearby, you can still take advantage of sales online.
You should absolutely take a look at Belk on Black Friday if you’re shopping for jewelry. Compared to the average jewelry discount offered across all stores (59.7%), you may save an average of 77.08%. Consumer gadgets like TVs, digital cameras, and electric shavers, as well as clothing, are other excellent areas to purchase at Belk.
Macy s
This year, Macy’s offers the third-best Black Friday deals, with average savings of 57.1% and up to 85% on select items. Jewelry will typically be 70% off, making it the store’s best value.
Furniture is the second-best product category for Macy’s Black Friday sales, with items reduced by an average of 52.6%. Macy’s is especially well-known for its furniture assortment.
Visit this link to get the complete research and the rankings of each shop across all product categories: https://wallethub.com/edu/best-worst-retailers-for-Black-Friday/8385/
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