The final price tag on 2024 political advertising: Almost $11 billion
The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the $9 billion spent in 2020.
That's according to AdImpact, a firm that tracks political ad spending. The total is in line with
the firm's 2023 projection
that 2024 would see more ad spending than ever before.
The largest share of the spending, unsurprisingly, came from the presidential race, where Democrats outspent Republicans despite losing the campaign.
Vice President Kamala Harris' political operation spent more than $880 million since the start of 2023 (including spending when President Joe Biden was at the top of the ticket, as well as joint fundraising committees aligned with the campaign and the Democratic National Committee). President-elect Don...