Chuck E. Cheese makes a comeback, with trampolines and a subscription program
With a major redesign to appeal to a new generation, Chuck E. Cheese is making a comeback four years after emerging from bankruptcy.
CEC Entertainment, the parent business of Chuck E. Cheese, filed for Chapter 11 bankruptcy protection in June 2020, even as some jurisdictions started to lift their pandemic lockdowns. Months later, under new leadership, it came out of bankruptcy, with debts of roughly $705 million paid off.
Finding ways to amuse kids and their paying parents in the era of iPads and smartphones posed an existential danger to the business even after COVID weakened. In order to address that difficulty, the corporation has invested over $300 million in recent years, and the investment is beginning to yield results.
According to CEO Dave McKillips, CEC Entertainment, which also o...