The inside story of Harris’ lost gamble on Joe Rogan, Beyoncé and a late Texas rally
Editor's note: The following is taken from Jonathan Allen and Amie Parnes' upcoming book FIGHT: Inside the Wildest Battle for the White House (copyright2025), which William Morrow is scheduled to publish on April 1. HarperCollins Publishers is responsible for the reprinting.
As her sugar high wore off in September and early October, Vice President Kamala Harris was struggling in softball interviews.
However, she would have to subject herself to difficult interrogation if she needed to increase her support. When it came to guys, especially young men who weren't purchasing her goods, that was especially crucial.
Joe Rogan is the obvious choice. With almost 15 million Spotify subscribers, Rogan, a late 1990s sitcom star who is now a bro-with-a-brain podcaster, had a following that dwarfed the...