Painting the town pink and green: ‘Wicked’ takes over retail ahead of theatrical debut
“Barbie” painted the town pink in 2023, and now “Wicked” is upping the ante by adding a splash of green.
Universal
’s theatrical retelling of the famed Broadway musical is creating buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of retail partners. The green-and-pink barrage is part of Universal’s marketing strategy for the film and could bring a welcome boost to the retail industry just in time for the crucial holiday period.
These “Wicked” collaborations cross the spectrum from apparel, accessories, footwear, beauty and costumes all the way to home decor, toys and even one-of-a-kind cars.
The collections range in price points as well, offering consumers affordable and luxury options to show off their love of all things “Wicked.”
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