How Cyber Monday became the biggest online shopping day — and what to expect in 2024
Prior to 2005, when the National Retail Federation (NRF) first used the term "Cyber Monday," online shopping was flourishing.With the founding of Amazon in 1994, eBay in 1995, and Walmart's website in 2000, consumers soon became used to placing products in virtual shopping carts as opposed to real ones. Nevertheless, e-commerce vendors felt excluded from the annual Black Friday sales increase that was assured for physical retailers.
As online purchasing grew, online-only companies like Amazon sought to take advantage of Thanksgiving weekend sales, according to Catherine Cullen, vice president of industry and consumer insights at the NRF. Online sales took over the Monday after Thanksgiving, setting it apart from Black Friday.
Since its inception, Cyber Monday has developed into the tradit...