Fans in the bleachers of Taylor Swift’s soon-to-be-finished Eras Tour undoubtedly missed a number of Easter eggs she had hidden in plain sight.
On Black Friday, the millionaire singer-songwriter’s “Eras Tour Book” was released, revealing hitherto undiscovered details about the unprecedented 21-month concert run that has taken place across five continents.
Target, which is in dire need of a lift after its most recent quarterly earnings report fell far short of Wall Street projections, carried the $39.99, 256-page hardcover. In addition, the book and the vinyl and CD versions of The Tortured Poets Department: The Anthology are only available from the vendor.
On Saturday, online sales will begin.
Two million copies were printed in the first run, according to the Wall Street Journal.
Swift’s most recent, and apparently successful, attempt to make money off of her music outside of live performances and records is the book. The highest-grossing domestic concert film ever made was Taylor Swift: The Eras Tour.
The huge crowds that used to attend her gigs have forced fans to plan ahead and calculate when to strike.
Swift delves further into the vault in the book to disclose that:
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In her performance of Who s Afraid of Little Old Me? she spins around on a small, moving platform that fans have
compared to a “Roomba” cleaner
. Swift’s book revealed it’s not automated: “The ‘rover’ platform I travel on is actually operated by a crew member, who lays inside the platform and drives it from inside.”
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Dancers in
“Mastermind”
glide to a checkered, black-and-white stage that is not about checkers: “And as for ‘Mastermind,’ we recreate a chessboard and when I signal the dancers to move to different spots on the board, they actually create the exact sequence for a checkmate.”
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Fans had long known that Swift rolls backstage stashed inside a
janitor’s cart
. She revealed Friday that the short, claustrophobic journey is relatively comfortable with a seat and decorated walls.
Next weekend, Swift will wrap up her tour with three performances at Vancouver’s BC Place.
The “Eras Tour” shows are executed with military-level accuracy and consistently begin on schedule. According to the book, Swift spends an average of three hours and fifteen minutes playing around four dozen songs.
With songs from her albums “Lover,” “Fearless,” “Red,” “Speak Now,” “reputation,” “folklore,” “Evermore,” “1989,” “Midnights,” and “The Tortured Poets Department,” she dubbed it the “Eras Tour.”
As she concluded the book, Swift thanked her supporters and promised more, saying, “See you next era.”
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