Best Places to Shop on Black Friday in 2024 – WalletHub Study
The personal finance website WalletHub today issued its study on the Best Places to Shop on Black Friday in 2024 to assist shoppers optimize their discounts, since last year's Black Friday sales attracted 76.2 million Americans to shop in-person and 90.6 million to shop online.
Best Black Friday Retailers (Avg. Discount)
1. JCPenney (76.20%)
6. The Home Depot (32.43%)
2. Belk (72.68%)
7. Amazon (32.05%)
3. Macy s (57.13%)
8. BJ s (28.86%)
4. Kohl s (43.55%)
9. Target (28.65%)
5. Walmart (37.75%)
10. Best Buy (28.43%)
Important Statistics
JCPenney has the highest overall discount rate, at 76.20%, whereas Costco has the lowest at 18.27%.
The overall average discount for Black Friday is 38%. Consumers should aim for this discount amount or higher to avoid Black Friday traps....