A visit to HomeGoods is like going on a treasure hunt for Aubrey Gavello and Alex Wood.
The couple from San Francisco recently participated in a TikTok fad where customers display the oddball objects they bought from their neighborhood HomeGoods stores. The trend emphasizes furnishings and home décor that are occasionally strange but appear to be exclusive to the store.
Since it disappears the following day, you feel compelled to take it with you. Gavello, 27, discussed the allure of HomeGoods merchandise.
A Christmas mannequin with a pine needle skirt, a bust of a woman with bubbles on her head, a lanky horse statue, and other items were discovered by Gavello and Wood.Their TikTokis video is one of many that have received millions of views on the chain of home decor stores.
Wood, 31, stated, “You don’t really go in there needing something.” You may have an overall concept for a piece of furniture, Christmas décor, or something else entirely. However, HomeGoods really informs you what to buy and does the dictating.
Wood recalled going to HomeGoods with his mother and examining the strangest things there. He claimed that looking through and appreciating HomeGoods’ bizarre goods is a global experience.
Sometimes you don’t know what you need until you get to HomeGoods, the official HomeGoods TikTok account said in a comment on the couple’s video.
A request for comment on Tuesday was not immediately answered by a HomeGoods spokesman.
Owned by TJX Companies, the chain is a sibling company to Marshalls, Sierra Trading Post, and T.J. Maxx. The corporation “has nearly doubled its annual sales over the past decade, reaching $54.2 billion in fiscal 2024,” CNBC reports. “Part of that success has come from changing the way it merchandizes its stores,” according to CNBC.
Gavello claims that the appeal of HomeGoods is that, despite the stores’ proximity to one another, each location seems to provide a completely different selection of items for customers to discover. She said that the aisles were filled differently when she and Wood visited a separate HomeGoods in the area to shoot another video.
Tatyiana Gordon, 26, videotaped her personal HomeGoods experience in Syracuse, New York, across the nation. Gordon said that she thinks the fun of a trip to HomeGoods is that no two stores are alike.
Gordon and her boyfriend discovered a disco ball with a pink Santa hat, a squirrel lamp, and a bust of a boxer wearing golden gloves at a nearby HomeGoods. She claimed that it was challenging to describe some of the things, which made her video challenging.
According to Gordon, the TikTok craze is entertaining since it showcases the variety of décor found in HomeGoods stores.
Because customers are probably not going to be able to find the chain again, shopping there can frequently feel like a once-in-a-lifetime experience, she added. She characterized the products as conversation starters, despite the fact that some of them can be ridiculous.
Because there are so many items being offered in our stores, I’m sure there are a lot of bizarre items that we didn’t even find, she added. It’s basically that place where you can find whatever you didn’t even know you wanted.
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